Changing the Messaging of Preparedness

Mar 16, 2019 Posted by: Karina Warshaw Being prepared,  Psychology of preparedness

A new report by FEMA's Higher Education Program, "We've Failed Miserably at Preparedness" explains the distressing results of a 20 year study. <Read More>

The Ostrich Effect - How it Leads to Preparedness Avoidance

Mar 16, 2019 Posted by: Stuart Warshaw Psychology of preparedness

The technical term is "information aversion". In the financial world it's known as "the ostrich effect". <Read More>

Are You Prepared for This?

Mar 16, 2019 Posted by: Stuart Warshaw Being prepared,  Real emergencies

Following is an excerpt from the mandatory evacuation issues by the Mills County, Nebraska Emergency Management <Read More>

What's the Difference Between a Go Bag and an Emergency Kit?

Mar 16, 2019 Posted by: Stuart Warshaw Being prepared,  Emergency supplies

Sometimes these descriptors, go-bag and emergency kit, are used interchangeably, but there is - in our opinion - a significant difference. <Read More>

Airbnb Open Homes - Temporary Housing for People Impacted by Disasters

Feb 17, 2019 Posted by: Stuart Warshaw Being prepared,  Did you know

Airbnb is leveraging their platform to help those in need to those who can help.  <Read More>

To Reduce Wildfires, PG&E to Pull Plug on Customers

Feb 17, 2019 Posted by: Stuart Warshaw Being prepared,  Did you know

PG&E filed a wildfire mitigation plan on February 6th, 2019. In it the company said that it may proactively cut off power during wildfire conditions. <Read More>

Cascadia Subduction Zone - Congress Acts to Create an Early Warning System

Feb 17, 2019 Posted by: Stuart Warshaw Did you know

On February 6, 2019 the US House of Reps passed a bill that "requires the Federal Emergency Management Agency (FEMA) to develop a plan for the purchase and installation of an earthquake early warning system for the Cascadia Subduction Zone." <Read More>

How Many Cars are in Los Angeles? Imagine if They All Try To Leave At Once.

Feb 17, 2019 Posted by: Stuart Warshaw Did you know

How many cars are in Los Angeles and what if they all headed out at the same time? The logistics, and potential impracticality, of leaving Los Angeles by car in an emergency. <Read More>

Caveat Emptor

Feb 17, 2019 Posted by: Karina Warshaw Being prepared,  Did you know

There are all kinds of ready-packed GO-bags on the market. And we firmly believe that everybody Needs a GO-bag. But buyer beware! There are a lot of sub optimal products available. <Read More>

Normalcy Bias - Do You Suffer From It?

Feb 17, 2019 Posted by: Stuart Warshaw Psychology of preparedness

Normalcy Bias is the belief that if something hasn't occurred, it won't occur. <Read More>

You Want to be Seen In the Dark

Jan 17, 2019 Posted by: Karina Warshaw Did you know

Walking at night can be a dangerous endeavor, especially if you are not easily seen.  <Read More>

When It's Cold, You Need to Keep Warm

Jan 17, 2019 Posted by: Karina Warshaw Being prepared,  First aid

Keeping warm in cool or cold weather is important to one’s health. Having a few essentials on hand makes it easy to stay warm and help avoid hypothermia. <Read More>